Professor Mark Gibson MBA
T/TH 11a -12pm
- About
- Education
- Awards & Honors
Biography
Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.
Current Courses
236.001Business Ethics, Social Responsibility And Sustainability
236.002Business Ethics, Social Responsibility And Sustainability
100.003Enterprise
100.013Enterprise
333.001Integrated Marketing Communication
339.001Seminar In Marketing: Sport Marketing
291.001Undergraduate Teaching Experience In Marketing
236.001Business Ethics, Social Responsibility And Sustainability
Teaching Interests & Areas
Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC
Research Interests & Areas
Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand